1) Do add Apt title tag
Apt and optimized title tags is a very important item Search engine optimization. Try not to go over 70 characters and create unique titles for each page.
2) Do Avoid broken links and images.
Checking for broken links and images in your articles is very important because you may have visitors coming to your page from a search engine and if there are broken links, they’re going to assume one of two things: 1, Your site is old and that isn’t being updated anymore or 2. you’re not keeping up to date on the value of your site, so they’re going to go elsewhere.
3) Do choose images that clearly represent your company, product or service.
Do not use confusing or misleading images which may confuse the users.Place the images neatly on your page in structured form and try to have one main image, possibly a slider introducing your website, product or service.
4) Do make you web pages viewable at a minimum of 800 x 600 resolution.
Scrolling web pages vertically (top to bottom) is ok, as long as it’s not more than two and half pages or so. But scrolling horizontally (side to side) is really bad and annoying to visitors
5) Do use headings, sub-headings, lists, bold text and italics.
Break up the text instead of publishing a boring page of paragraphs and emphasise important words.
6) Don’t force users to download a particular browser to use your web.
Make sure that your application works in all browsers.
7) Don’t set your type to all capital letters in your body text:
Using ALL CAPS in text is good for emphasize and title elements, but don’t create long sentences or paragraphs in all caps … it’s just hard to read.
8) Don’t publish without a spell and grammar check.
There is nothing worse than spelling mistakes and typos to make you look unprofessional and lose your customers trust.
9) Don’t use Under construction pages
if the page is not ready, don’t put it up. If you have links that are pointing to the pages, disable them until your page is ready. If your page is truly ‘under construction’ and has content on it that is ready to be seen by your web surfers, just post a ‘last updated’ date and make sure you get the new content in place soon.
10) Do make your site easy to navigate.
Ensure that visitors can find what they are searching for in a max of 3 steps and they can go back from where they started.
11) Don’t link pages to themselves
Avoid any links that point to the current page. It’s confusing for users to click on a link and find themselves back on the page they thought they’d left.
12) Don’t use lengthy animations or transition effects
Animations and transition effects can be appealing, if used sparingly. Users want information and they want it instantly. Animations can grab people’s attention. But don’t use them at the expense of usability. Help people focus on the content, don’t distract them.
13) Do provide a search form
Users often use a search form to help them find what they’re looking for more quickly either because they are lost or because the information they’re after isn’t obviously available elsewhere. If your site is very small, you may not need a search, but if it is any bigger than a few pages, it’s a must-have’.
14) Don’t let color get in the way of readability.
The main point of any business website is to convey information. If a cool and interesting color combination gets in the way of communication, then your website is failing its purpose.
15) Do use white space.
Not only does white spacing help readability when paired with dark text, it boosts your SEO and gets your ranking higher on websites like Google.